Direct mail is delivering some of the best results in over five years, making it one of the most effective ways to reach and engage with your audience right now. • 9.2% of direct mail, door drops, and business mail prompted a website visit in Q2. This is the highest level in half a decade. • 5.9% of recipients went on to check their account details after receiving mail, again, a five-year high. • 8% of those interactions also triggered an app download, proving that physical mail directly fuels digital engagement. • The proportion of mail leading to purchases grew 15% year-on-year, with half of those sales made online. In comparison, email campaigns prompt an average website visit rate of just 3%. It’s not just about actions, it’s about attention. Direct mail stays in the home longer and is interacted with multiple times: • Direct mail lasts 7.6 days on average in the home, compared to fleeting seconds for digital ads. • Each piece of direct mail is revisited 4.6 times over 28 days. • Recipients spend an average of 145 seconds engaging with a piece of mail, compared to less than 10 seconds for the average email. In today’s world, where digital channels are overloaded and attention spans are shorter than ever, mail cuts through. It earns undivided attention, enriches digital experiences, and bridges the gap between offline and online. Why You Should Be integrating Direct Mail into your next Campaign! 10 8 6 4 2 Direct Mail Email Web Visit Prompt Rate Direct Mail vs Email Percentage % 0 10 8 6 4 2 Website Visit Account Check Actions Prompted by Direct Mail Percentage % 0 App Download 100 80 60 40 20 Direct Mail Email Average Engagement Time in (seconds) Percentage % 0 120 140
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