Platinum Newsletter 2024

Can you tell me about your journey as a designer and why you chose Platinum? “I’ve always been keen on progressing my career forward, and I had gone as far as I could in my last role. A job became available at Platinum, and I had worked with Platinum in the past so it seemed like a good fit.” What aspects of design are you most passionate about? “In my spare time, I design wedding stationery, I really enjoy this as there is a lot of creative freedom with design & stock used. It’s rewarding being involved in someone’s big day too!“ What challenges have you faced in your role, and how have you overcome them to deliver successful design solutions? “I had never been involved in ‘print’ before. I used to send my artwork off to a printer and hoped for the best! Spending time with different departments, learning how the machines work, and understanding the ‘pre-press’ side of things were crucial steps in developing successful designs. For example the 2023 advent calendar! With the knowledge of how to set artwork up using white ink enabled me to create a design using mirror board instead of trying to use foiling.“ Can you share a bit about your creative process? How do you approach a new project from concept to completion? “Being able to chat with a client in detail is always useful as it enables me to understand their expectations. I then take a look at what a client has had designed before, become familiar with their brand guidelines and then seek inspiration. I always like to offer more than one design where possible as people don’t always know what they want until they see it!“ What are some of your favourite hobbies or activities outside of work? “When not immersed in the world of design, I enjoy watching Leeds United play at the pub, spending quality time with my daughter, and occasionally engaging in Thai boxing sessions.” How do you typically spend your weekends or free time? “With family and friends! It’s rare I can just kick back with my feet up with a 3 year old in toe.” Is there a particular place you love to travel to or a dream destination on your bucket list? “Italy holds a special place in my heart, with dreams of exploring the entire country. Exploring, eating and drinking!” Can you share a memorable personal achievement or milestone that you are proud of? “It’s got to be my sassy little mini me, my daughter Demi!” Spotlight An inspiring journey of one of our talented designers here at Platinum. Becky contributes significantly to our creative output, here she sheds light on her experiences, challenges, and the passion that fuels her work. DEADLINE 1ST MARCH

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